Why Apple's New iPhone Upgrade Plan Is Driving Growth

blogs.hbr.org (blog)Why Apple's New iPhone Upgrade Plan Is Driving Growthblogs.hbr.org (blog)You have to hand it to Apple. What other company incites such a frenzy when it releases an updated version of its product? The recent iPhone 6S release went as expected: winding lines of eager consumers at Apple stores and fevered media coverage.