Jony Ive says the Apple Watch can't be compared to traditional watches

Apple InsiderJony Ive says the Apple Watch can't be compared to traditional watchesThe VergeApple has been committed to selling its Watch like it were a fashion item, but at a Condé Nast conference in Florence this morning, Apple design chief Jony Ive described how it's still very much built as a gadget. "Our focus has been doing our very ...Apple designers Ive, Newson talk Apple Watch at Conde Nast International ...Apple InsiderApple Explains Its Grand Plan To Suzy MenkesVogue.co.ukJony Ive on Apple Watch alchemy and working with robotsCult of MacPatently Appleall 9 news articles »