Sunday, March 1, 2015

Exclusive: Apple Puts Focus on Its Customers in New iPhone Campaign

TIMEExclusive: Apple Puts Focus on Its Customers in New iPhone CampaignTIMEApple is turning the spotlight on its users in a new international ad campaign that will see photos taken “by real people” displayed on billboards across the world. The switch in tactic – a first for a brand that traditionally favors product shots over ...

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