Narendra Modi did to BJP what iMac and iPod did to Apple

Business TodayNarendra Modi did to BJP what iMac and iPod did to AppleBusiness TodayIt is not uncommon in the world of marketing for a brand to become not only bigger than its creator but also to revitalize and rejuvenate it back. What iMac and iPod did to Apple Inc is what Modi has done to the BJP. Prior to Modi, the BJP brand was on ...